FRSH Velvet Rose & Oud Celebrated in Auto Express Best Car Air Fresheners 2025

We’re excited to announce that our FRSH Velvet Rose & Oud Scent Tin, part of the brand-new fragrance range launched earlier this year, has been recognised in the Auto Express 2025 Best Car Air Fresheners group test.

Auto Express highlighted the quality, design and fragrance experience of the Velvet Rose & Oud, writing:

“There is a bewildering array of flavours offered by FRSH Scents, so we chose the Velvet Rose & Oud as a contrast to the more sickly sweet alternatives. It went down well with our panel, who said it had a pleasant aroma that reminded them of scented candles and posh hand soap. The can has an adjustable vent to allow the strength of the scent to be varied, and it only showed slight signs of waning after our two-week test. It’s well priced, too.”

This recognition marks a strong start for our new FRSH range, designed to bring premium, long-lasting fragrances and stylish design to every journey. Velvet Rose & Oud was created to deliver a sophisticated scent experience that stands apart from overly sweet alternatives -- and we’re delighted to see it make an impression with the Auto Express panel.

FRSH is committed to innovation in car care: blending carefully crafted fragrances with practical design features such as the adjustable vent, ensuring drivers can tailor their experience to suit their mood.

Check the full range: https://jrpdistribution.co.uk/new-products&filter=269

You can read the full feature here: Best Car Air Fresheners 2025 – Auto Express